Download PDF by Professor Davi Johnson Thornton: Brain Culture: Neuroscience and Popular Media

By Professor Davi Johnson Thornton

ISBN-10: 0813550122

ISBN-13: 9780813550121

ISBN-10: 0813550130

ISBN-13: 9780813550138

Brain Culture investigates the yank obsession with the wellbeing and fitness of the mind. The mind has develop into greater than a physically organ, buying a near-mystical prestige. The message that this organ is the most important to every thing is everywhere--in self-help books that let us know to paintings on our brains to accomplish happiness and enlightenment, in drug ads that promise a couple of tweaks to our mind chemistry will remedy us of our discontents, and in politicians' speeches that let us know that our brains are nationwide assets necessary to our fiscal prosperity.

Davi Johnson Thornton seems at those prevalent messages, tracing the ways in which mind technology and colourful mind pictures produced via novel medical applied sciences are taken up and disbursed in well known media. She tracks the impression of the message that, "you are your mind" throughout a number of modern contexts, reading its impact on baby improvement, family members lifestyles, schooling, and public policy. mind Culture indicates that our fixation at the mind isn't easily a response to clinical development, yet a cultural phenomenon deeply tied to social and political values of individualism and unlimited achievement.

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Brain Culture: Neuroscience and Popular Media by Professor Davi Johnson Thornton

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